Flash Sales and Big Discounts: The Most Anticipated Online Shopping Promotions During Harbolnas

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Cindy Mutia Annur 28/10/2022 13:40 WIB

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According to a Populix survey, the most anticipated online shopping promotions during Harbolnas are discounts, flash sales, and free shipping.

Most Appealing Promotional Offers for Consumers During Harbolnas (2022)

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Most Appealing Promotional Offers for Consumers During Harbolnas (2022)

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A Populix survey shows that 84% of respondents in Indonesia engaged in online shopping during Hari Belanja Online Nasional (Harbolnas), Indonesia's National Online Shopping Day.

The survey revealed that consumers most anticipated discounts, flash sales, and free shipping during this online shopping event. "The most anticipated promotions during Harbolnas are discounts, flash sales, and free shipping," the Populix survey stated.

Other promotions respondents looked forward to included cashback (12%), shopping vouchers (6%), buy-one-get-one-free deals (5%), exclusive brand promotions (4%), and raffles (2%).

The survey also indicated that clothing was the most purchased item during Harbolnas (66%), followed by beauty and personal care products (51%), and electronics, gadgets, and accessories (43%).

This survey was conducted via the Populix app from September 26-27, 2022. A total of 1,274 respondents aged 18-55 participated. Respondents were primarily from Java (67%), Sumatra (16.5%), and other islands (16.5%).

Editor : Annissa Mutia

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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