iPhone Buyers Prefer Installment Plans Over Android Customers

Technology & Telecommunications

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Nabilah Muhamad 04/11/2023 13:48 WIB

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CIRP survey results indicate that iPhone buyers are more inclined to purchase their smartphones through installment plans than Android buyers.

Payment Method Proportions of iPhone and Android Buyers in the United States (2023)

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Payment Method Proportions of iPhone and Android Buyers in the United States (2023)

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Market research firm Consumer Intelligence Research Partners (CIRP) studied gadget purchasing methods among iPhone and Android customers in the United States.

The research shows that iPhone or iOS buyers in the country prefer to purchase smartphones through installments compared to Android consumers.

A recorded 55% of iPhone buyers used monthly installment plans when purchasing a new unit. Meanwhile, only 44% of Android buyers used this method.

CIRP explains that many telecommunication operators now offer installments for new iPhones with a large down payment and a two-year contract.

Furthermore, the ease of trading in smartphones with installment payment methods is also a contributing factor.

"The combination of higher prices and higher trade-in values likely encourages more iPhone buyers to finance their purchases," CIRP wrote in its report on Friday, November 1, 2023.

Meanwhile, the proportion of respondents making full payments was dominated by Android buyers, at 49%. Only 38% of iPhone buyers paid in cash.

The remaining 7% of respondents, both iPhone and Android buyers, chose other payment methods.

This data comes from CIRP's quarterly survey of mobile phone customers in the United States.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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iPhone Buyers Prefer Installment Plans Over Android Customers

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