iPhone vs. Android Users: Who Replaces Their Phones Most Often?

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Nabilah Muhamad 30/10/2023 20:20 WIB

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CIRP's survey reveals that iPhone users exhibit greater brand loyalty than Android users. This is evident in the annual smartphone replacement cycle.

Last Time iPhone and Android Users Replaced Their Smartphones (September 2022-September 2023)

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Last Time iPhone and Android Users Replaced Their Smartphones (September 2022-September 2023)

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Market research firm Consumer Intelligence Research Partners (CIRP) conducted a study on smartphone replacement frequency among iPhone and Android users.

The study, conducted by CIRP among smartphone users in the United States (US) from September 2022 to September 2023, revealed that iPhone (iOS) users in the US are considered more "loyal," exhibiting a longer smartphone replacement cycle than Android users.

CIRP found that only 10% of iPhone/iOS user respondents purchased a new smartphone after less than one year of use. In contrast, a higher proportion of Android user respondents, 23%, bought a new smartphone within less than a year.

In terms of frequency, the largest percentage of iPhone users (32%) replaced their smartphones after 2-3 years of use. Android users, however, most frequently replaced their smartphones after 1-2 years, with a proportion of 34%.

These figures indicate that Android users replace their smartphones more often than iPhone owners.

CIRP notes that iOS users are often perceived as having higher financial capabilities and should therefore upgrade to new devices more frequently. However, this perception appears to be inaccurate. Based on these findings, CIRP suggests that price is a significant factor influencing smartphone usage patterns among US consumers.

Other factors contributing to iPhone users' loyalty may include better iOS support compared to Android.

"Perhaps iPhones are more durable and reliable, leading to a better user experience over a longer period. Or perhaps iPhone owners are more easily satisfied, comfortable with their older iPhones, and less inclined to upgrade to newer models," CIRP stated in its report, *iPhone Owners Keep Phones Longer than Android Owners*.

(See also: What are the reasons Indonesians buy new cell phones? Here are the survey results)

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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iPhone vs. Android Users: Who Replaces Their Phones Most Often?

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iPhone vs. Android Users: Who Replaces Their Phones Most Often?

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