Technology & Telecommunications

Premium

Shopee: The Most Popular E-commerce Platform for F&B Purchases

Cindy Mutia Annur 06/03/2024 10:02 WIB

Bagikan URL has been copied

Memuat...

According to Compas research, Shopee is the most popular e-commerce platform among consumers for purchasing food and beverages (F&B) products.

Indonesia's Food and Beverage E-commerce Market Share According to Compas (February 2024)

A Small Font
A Medium Font
A Bigger Font

You are accessing content Single Data Premium.
To continue, please subscribe or buy individually.

Professional

Enjoy premium access with a more affordable price.

Start from

~~Rp300.000~~ 150.000/month

Access more premium content and exclusive features for customers.

Start from

50.000/month

Hanya Rp833 per artikel

More details »

Buy Retail

Read the article immediately “Shopee: The Most Popular E-commerce Platform for F&B Purchases”.

Rp10.000

We accept the following payments:

Some payment methods are still in the process of being activated.

Indonesia's Food and Beverage E-commerce Market Share According to Compas (February 2024)

Download

Source

A Small
A Medium
A Bigger

According to market research firm Compas, Shopee is the most popular e-commerce platform among consumers for purchasing food and beverage (F&B) products.

Compas researched the sales of Fast Moving Consumer Goods (FMCG) on several major domestic e-commerce platforms, namely Shopee, Tokopedia, Blibli, and TikTok Shop, during the period of February 2-25, 2024. The research was conducted using the online crawling method.

They found that Shopee's market share in the F&B sector reached 56.9%, the largest compared to other e-commerce platforms researched.

Following Shopee is Tokopedia with a 24.5% market share in the F&B sector, and TikTok Shop with 18.6%.

The research also found that Shopee dominates the market share of several F&B subcategories on e-commerce platforms, such as chocolate, biscuits/cookies, juice/syrup, sugar, and candy.

Here's the market share of several food and beverage subcategories on e-commerce platforms according to Compas:

Chocolate
* Shopee: 59%
* TikTok Shop: 28%
* Tokopedia: 12%
* Blibli: 0.2%

Biscuits/Cookies
* Shopee: 67%
* TikTok Shop: 14%
* Tokopedia: 16%
* Blibli: 3%

Juice/Syrup
* Shopee: 58%
* TikTok Shop: 2%
* Tokopedia: 38%
* Blibli: 2%

Sugar
* Shopee: 36%
* TikTok Shop: 15%
* Tokopedia: 45%
* Blibli: 4%

Candy
* Shopee: 76%
* TikTok Shop: 7%
* Tokopedia: 16%
* Blibli: 1%

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

Related Data

List of Countries with the Highest Global Cow Milk Production in 2025

Sales of Wellness Tea in Indonesian E-Commerce Increased until Q3 2025

Age Group of "Female Breadwinners" in Indonesia 2024, The Majority are Elderly

5 Most Challenged Laws in History

Indonesia's Internet Governance Law Shows a Tendency Towards Citizen Control

Most 'Female Breadwinners' in Indonesia in 2024 Work in Sole Proprietorships

Latest Data Stories

Mount Semeru Erupts Early Sunday, Status is Alert Demographics 28/12/2025, 5:08 WIB

Weather Forecast for East Lampung, March 25 - April 6/25 Demographics 27/12/2025, 22:33 WIB

Tonight's weather forecast for Southwest Sumba: Cloudy today. Demographics 27/12/2025, 21:25 WIB

North Sumatra's Air Pollution Tonight (27/12) is the Worst in Indonesia Consumer Services & Health 27/12/2025, 19:31 WIB

Warning! Mount Ibu Erupts Again Tonight (Saturday, December 27, 2025) Demographics 27/12/2025, 18:52 WIB

The daily price of green chilies at Modern Markets in Bangka Belitung Province over the last month remains at Rp82,900 per kg. Economics & Macro 27/12/2025, 17:57 WIB

Download

Source

Shopee: The Most Popular E-commerce Platform for F&B Purchases

Tags

Related Data

List of Countries with the Highest Global Cow Milk Production in 2025

Sales of Wellness Tea in Indonesian E-Commerce Increased until Q3 2025

Age Group of "Female Breadwinners" in Indonesia 2024, The Majority are Elderly

5 Most Challenged Laws in History

Indonesia's Internet Governance Law Shows a Tendency Towards Citizen Control

Most 'Female Breadwinners' in Indonesia in 2024 Work in Sole Proprietorships

Latest Data Stories

Popular Data

Shopee: The Most Popular E-commerce Platform for F&B Purchases

Tags

Related Data

List of Countries with the Highest Global Cow Milk Production in 2025

Sales of Wellness Tea in Indonesian E-Commerce Increased until Q3 2025

Age Group of "Female Breadwinners" in Indonesia 2024, The Majority are Elderly

5 Most Challenged Laws in History

Indonesia's Internet Governance Law Shows a Tendency Towards Citizen Control

Most 'Female Breadwinners' in Indonesia in 2024 Work in Sole Proprietorships

Latest Data Stories

Trending Topics

eruption

Popular Data