In 2020, E-commerce Was Also Affected by the Covid Pandemic

During the COVID-19 pandemic, the e-commerce sector was one of the business areas significantly impacted, both in terms of confidence and business opportunities. This condition can be observed in the E-commerce Transaction Index created by We Are Social in 2021.

Supermarkets emerged as the top-performing business unit, weathering the pandemic although not unscathed. The index reached its highest point in October at 246 points before declining at the year's end. Prior to this, the index had plummeted for six months, reaching its lowest point in August.

Other industries, such as fashion, retail, and consumer goods, were also affected. The tourism industry was the hardest hit, due to the numerous stay-at-home/travel restrictions imposed by almost all countries.

The index created by We Are Social reflects the value of online transactions conducted by users worldwide. The transaction figures are based on 30 billion sessions and over 150 billion page views accessed from various devices, including desktops and mobile phones. Data was collected monthly from January to December 2020.