Mixue Has the Largest Boba Network in Southeast Asia
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Bubble tea, or boba, first appeared in Taiwan in the 1980s, incorporating tapioca balls into a sweet, cold milk tea. Since then, this beverage has spread to other Asian countries and is now also found in Western countries.
Although originating in Taiwan, the Mixue franchise from China has become the boba chain with the most outlets in Southeast Asia. Momentum Works data records over 1,000 Mixue outlets spread across Vietnam, Thailand, the Philippines, Singapore, Malaysia, and Indonesia.
Next, Chatime, originating from Taiwan, has 595 outlets in Southeast Asia. In Indonesia, the Chatime franchise rights are held by Kawan Lama Group, which also owns Ace Hardware.
Furthermore, Gong Cha has 276 outlets and KOI Thé has 270 outlets in Southeast Asia.
Each Southeast Asian country actually has its own major boba brands. Singapore, for example, has Liho Tea, Malaysia has TeaLive, and Indonesia has Kopi Kenangan, which has now become a unicorn.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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