10 Best-Selling Face Serums on E-commerce, Mostly Local Brands

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Adi Ahdiat 28/09/2022 17:00 WIB

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According to Compas research, the best-selling facial serum products on e-commerce platforms throughout June-August 2022 were from local brands.

10 Best-Selling Facial Serums on E-commerce (June-August 2022)

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10 Best-Selling Facial Serums on E-commerce (June-August 2022)

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Indonesian e-commerce consumers appear to prefer local beauty products over imported brands. This is reflected in research by Compas, an Indonesian price comparison website and market research firm.

Compas' internal team conducted online crawling of facial serum products sold by official stores on Shopee and Tokopedia.

The search was conducted during June-August 2022, resulting in data listing 10,785 products.

From the analysis of this data, Compas found that Somethinc was the best-selling facial serum brand throughout June-August 2022, with sales quantities as shown in the graph.

Of all the facial serum brands in the top 10 rankings, only two brands are foreign: Garnier and Skintific.

The rest are local brands, although some have partnered with South Korean celebrities as brand ambassadors.

"8 out of the top 10 facial serum brands over 3 months are local products. 6 out of 8 local brands appointed Korean public figures as their brand ambassadors," explained the Compas team in their research report.

With Compas' product, you can conduct accurate and fast market research as needed. Interested in getting started? Contact the Compas Team or DM Compas' Instagram.

Additionally, you can try a 30-minute free demo of the Compas Dashboard by clicking this link.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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10 Best-Selling Face Serums on E-commerce, Mostly Local Brands

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