The average person worldwide watches TikTok for more than 1.5 hours a day.

Technology & Telecommunications

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Vika Azkiya Dihni 02/08/2022 11:30 WIB

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TikTok has the longest average daily usage globally. According to TensorTower, the average TikTok user spends over 1.5 hours per day, specifically 95 minutes.

Average Daily Social Media Usage Globally (Q2 2022)

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Average Daily Social Media Usage Globally (Q2 2022)

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TikTok, a social media platform, boasts the longest average daily usage globally. According to TensorTower, the average TikTok user spent over 1.5 hours per day, precisely 95 minutes per day, in the second quarter of 2022.

Citing TensorTower, this ByteDance application was also the most downloaded and highest-earning non-game app worldwide in the first half of 2022.

TikTok also has the second most active user base among social networking applications. Specifically, 29% of TikTok users actively opened the app daily every month in the second quarter of 2022.

Meanwhile, YouTube recorded the second-highest average time spent, with 74 minutes per day. Instagram followed in third place, with users spending an average of 51 minutes per day.

Global Facebook users averaged 49 minutes per day, followed by Twitter at 29 minutes per day, and Snapchat at 21 minutes per day.

(Also read: TikTok Users Are Mostly Young, Here's the Breakdown)

Editor : Annissa Mutia

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."