8 Most Popular Paylater Services in Indonesia: Shopee Paylater Takes the Lead

Technology & Telecommunications

Lite

Nabilah Muhamad 25/10/2023 12:33 WIB

URL has been copied

Memuat...

According to a Populix survey, Shopee Paylater had the highest brand awareness among Indonesian consumers in September 2023.

PayLater Services Brands Known by Respondents (September 2023)

A Font Kecil
A Font Sedang
A Font Besar

Access single data

8 Most Popular Paylater Services in Indonesia: Shopee Paylater Takes the Lead

Want to get more access to Data Stories with a more affordable price? Subscribe.

By subscribing, you join us in presenting quality data.

Get:

Premium Data Stories access
Comfortable reading without ads
Download data in XLS, PDF, and image format
Access to data source information

Basic

~~Rp100.000~~

Rp50.000/month

Professional

~~Rp100.000~~

Rp150.000/month

Institutional For organizations

We accept the following payments:

Some payment methods are still in the process of being activated.

PayLater Services Brands Known by Respondents (September 2023)

Download

Source

A Small Font
A Medium Font
A Bigger Font

PayLater is a type of digital financing service for consumers. With this service, consumers can purchase a product and then pay for it within 30 days or in installments over a specific period.

What PayLater services are popular among Indonesian consumers?

According to a Populix report titled *Unveiling Indonesia's Financial Evolution: Fintech Lending & Paylater Adoption*, October 2023 edition, the PayLater service with the highest brand awareness is Shopee PayLater.

This brand is known by 89% of respondents, the highest compared to other PayLater services.

Besides being the most popular, Shopee PayLater is also the most widely used. Of the 45% of respondents who admitted to having used PayLater, 77% stated they had used Shopee PayLater.

In second place is GoPay Later, recognized by 50% of respondents, followed by Kredivo at 38%, and Akulaku PayLater at 36%.

Meanwhile, respondents who know Traveloka PayLater, Home Credit, Indodana PayLater, Atome, and others have a smaller proportion, as shown in the graph.

This survey was conducted from September 15-18, 2023, involving 1,017 respondents spread across Indonesia.

The majority of respondents were from Java (79%), followed by Sumatra (12%), and other islands (9%). By age, respondents were dominated by the 17-25 age group (55%) and the 26-35 age group (31%).

This survey on PayLater service brand awareness involved 555 respondents who had used PayLater.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

Related Data

Despite Rising Transactions, Most Indonesian E-Commerce Businesses' Revenue Remains Stagnant in 2024

5 Illegal Cosmetic Products Widely Sold on Indonesian Marketplaces

Majority of Indonesian E-Commerce Entrepreneurs are Millennials

Instant Messaging: Main Channel for E-Commerce Businesses in Indonesia

E-Commerce Businesses in Indonesia Increased Until 2024

Fintech with an Eco-Friendly Image According to the Indonesian Middle Class

Latest Data Stories

Statistics on the Kong Hu Cu Population in Central Kalimantan, 2015-2024 Demographics 05/12/2025, 14:00 WIB

Food Prices Today, December 05 in Banten: Red Chili Up, Cayenne Pepper Down Economics & Macro 05/12/2025, 13:30 WIB

The price of fresh chicken in traditional markets in North Kalimantan Province has increased by 7.62% over the past month. Economics & Macro 05/12/2025, 13:17 WIB

Prevalence of Food Consumption Inadequacy in West Bandung Decreased by 1.23% in the Last Year Demographics 05/12/2025, 13:15 WIB

Other Services Sector PDRB in South Sulawesi Grew 4.77% (2024) PDB 05/12/2025, 13:14 WIB

Population of Male Cattle Suitable for Slaughter, Period 2013-2024 Demographics 05/12/2025, 13:05 WIB

Download

Source

8 Most Popular Paylater Services in Indonesia: Shopee Paylater Takes the Lead

8 Most Popular Paylater Services in Indonesia: Shopee Paylater Takes the Lead

Tags

Related Data

Despite Rising Transactions, Most Indonesian E-Commerce Businesses' Revenue Remains Stagnant in 2024

5 Illegal Cosmetic Products Widely Sold on Indonesian Marketplaces

Majority of Indonesian E-Commerce Entrepreneurs are Millennials

Instant Messaging: Main Channel for E-Commerce Businesses in Indonesia

E-Commerce Businesses in Indonesia Increased Until 2024

Fintech with an Eco-Friendly Image According to the Indonesian Middle Class

Latest Data Stories

Popular Data

8 Most Popular Paylater Services in Indonesia: Shopee Paylater Takes the Lead

8 Most Popular Paylater Services in Indonesia: Shopee Paylater Takes the Lead

Tags

Related Data

Despite Rising Transactions, Most Indonesian E-Commerce Businesses' Revenue Remains Stagnant in 2024

5 Illegal Cosmetic Products Widely Sold on Indonesian Marketplaces

Majority of Indonesian E-Commerce Entrepreneurs are Millennials

Instant Messaging: Main Channel for E-Commerce Businesses in Indonesia

E-Commerce Businesses in Indonesia Increased Until 2024

Fintech with an Eco-Friendly Image According to the Indonesian Middle Class

Latest Data Stories

Trending Topics

Popular Data