Mobile advertising spending reached US$295 billion in 2021.

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Reza Pahlevi 18/01/2022 15:10 WIB

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Mobile advertising spending reached US$295 billion in 2021. This figure is projected to increase to US$350 billion in 2022.

Mobile Phone Advertising Expenditure, 2018-2022*

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Mobile Phone Advertising Expenditure, 2018-2022*

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In the 2022 State of Mobile report, App Annie noted that spending on mobile advertising reached US$295 billion in 2021. This figure is predicted to increase to US$350 billion in 2022.

The Beijing 2022 Winter Olympics and the US midterm elections are expected to drive advertising spending in 2022, according to the same report.

Mobile advertising spending has been steadily increasing since 2018. In 2018, spending was recorded at US$155 billion. This increased by 22.6% to US$190 billion in 2019.

Spending then increased again by 26.3% to US$240 billion in 2020. In 2021, the increase in advertising spending was recorded at 23%, reaching US$295 billion.

Mobile phone usage time has also been steadily increasing. From the 10 largest mobile markets, App Annie recorded an average mobile phone usage time of 4 hours and 48 minutes in 2021, a 30% increase from 2019.

Editor : Annissa Mutia

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."