Top 5 E-commerce Sites with the Most Visitors in Q4 2022

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Adi Ahdiat 31/01/2023 13:30 WIB

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According to SimilarWeb data, Shopee was the e-commerce site with the most visits in Indonesia throughout Q4 2022, followed by Tokopedia, Lazada, BliBli, and Bukalapak.

Top 5 E-commerce Sites in Indonesia with the Highest Website Traffic (Q4 2022)

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Top 5 E-commerce Sites in Indonesia with the Highest Website Traffic (Q4 2022)

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Based on SimilarWeb data, Shopee is the e-commerce site with the most website visits in Indonesia throughout Q4 2022.

In October of last year, the Shopee website received 179 million visits, then increased to 191 million visits in December.

An upward trend in visits also occurred on the online shopping sites of Lazada and BliBli, with details as shown in the graph.

Meanwhile, visits to the Tokopedia and Bukalapak websites decreased, although the numbers are still relatively high and are among the top five nationally.

Although several online shopping sites have achieved hundreds of millions of visits per month, the Indonesian e-commerce market is still relatively small on a global scale.

According to a report by Activate Consulting, the largest e-commerce market in 2021 was China, which controlled 51% of the total global gross merchandise value (GMV), followed by the United States with a 19% share.

The next largest e-commerce markets are the United Kingdom, Japan, South Korea, and Germany. Despite having a much smaller population than Indonesia, they have higher online shopping transaction values compared to other countries worldwide.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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