Meikarta Advertisement Reaches Rp 1.2 Trillion

Technology & Telecommunications

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27/10/2017 07:51 WIB

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Top 20 Products with the Largest Advertising Spend in TV and Print Media (Jan-Sep 2017)

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Meikarta Advertisement Reaches Rp 1.2 Trillion

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Top 20 Products with the Largest Advertising Spend in TV and Print Media (Jan-Sep 2017)

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Meikarta recorded the highest advertising expenditure from January to September 2017 for television and print media. Based on Nielsen Indonesia data, the Lippo Group's property project spent Rp 1.2 trillion on product promotion. This figure is the largest compared to other product advertising values.

Traveloka.com ranked second with advertising spending of Rp 870 billion, and Indomie ranked third with Rp 765.2 billion. The top 20 advertisers in the first nine months of 2017 totaled Rp 10.34 trillion out of a total of Rp 107.89 trillion in advertising spots on television and print media.

The mega-project, with an investment value of approximately Rp 278 trillion, had its grand launching on August 17, 2017, and conducted a very massive promotion across various media. However, this largest property project ever undertaken by the Lippo Group has drawn controversy due to unfinished licensing processes and the lack of a recommendation from the West Java Governor.

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Meikarta Advertisement Reaches Rp 1.2 Trillion

Meikarta Advertisement Reaches Rp 1.2 Trillion

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Meikarta Advertisement Reaches Rp 1.2 Trillion

Meikarta Advertisement Reaches Rp 1.2 Trillion

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