Tokopedia, Indonesia's Most Visited E-commerce Platform in 2021

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Vika Azkiya Dihni 12/04/2022 10:50 WIB

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According to a report by iPrice Group, Tokopedia was the most visited e-commerce site in Indonesia in 2021, with an average of [number] monthly visitors.

Indonesia's Most Visited E-commerce Sites (2021*)

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Indonesia's Most Visited E-commerce Sites (2021*)

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According to a report by iPrice Group, Tokopedia was the most visited e-commerce site in Indonesia in 2021.

Tokopedia's average monthly website visitors during the first four quarters of 2021 reached 149.6 million.

The merger between Tokopedia and online transportation company Gojek in early 2021 is considered to have had a positive impact on increasing its website traffic.

Shopee ranked second, with an average of 131.89 million monthly visitors. Bukalapak came in third with an average of 29.88 million monthly visitors.

Following were Lazada in fourth place with an average of 28.58 million monthly visitors, followed by Blibli with 17.51 million, Orami with 10.28 million, and Bhinneka with 6.08 million.

This list shows that five local e-commerce companies made it into the top 10 rankings: Tokopedia, Bukalapak, Blibli, Ralali, and Bhinneka.

The top rankings were also dominated by horizontal e-commerce. Only three vertical e-commerce sites had the highest website visits in 2021: Orami, Zalora, and Sociolla.

Horizontal e-commerce is a type of marketplace that sells various goods from diverse categories, like a "general store." Vertical e-commerce is a specialized marketplace that sells only one category of goods.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."