Facebook: The Preferred Social Media Platform for Marketers

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15/06/2017 16:00 WIB

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Social Media Usage by Marketers Q1 2017

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Facebook remains the favorite social media platform for marketers to reach their consumers. According to a Social Media Examiner report, 94 percent of marketers use Mark Zuckerberg's social network to market their products. Twitter follows in second place at 68 percent, and LinkedIn at 56 percent.

Meanwhile, only 7 percent of marketers use Snapchat to reach their customers. This figure is significantly lower than Facebook, which remains the social media platform of choice for marketers to introduce their products. It even lags behind Pinterest and YouTube.

Following its massive Initial Public Offering (IPO), Snapchat's popularity has begun to wane. Even after reporting poor first-quarter 2017 earnings, its stock price did not fall below its IPO price.

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Facebook: The Preferred Social Media Platform for Marketers

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Facebook: The Preferred Social Media Platform for Marketers

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Related Data

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E-Commerce Businesses in Indonesia Increased Until 2024

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