TikTok Ads in Indonesia Reach 126 Million Audiences, Second Largest Globally

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Cindy Mutia Annur 06/03/2024 14:18 WIB

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According to a We Are Social report, there were approximately 126.83 million TikTok users in Indonesia in January 2024. This makes Indonesia the second largest TikTok user base globally.

Top 10 Countries with the Widest TikTok Ad Reach (January 2024)

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Top 10 Countries with the Widest TikTok Ad Reach (January 2024)

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According to a We Are Social report, in January 2024, TikTok ads in Indonesia could reach approximately 126.83 million users.

This figure makes Indonesia the second largest country globally in terms of TikTok ad reach.

In this report, "users" refers to TikTok users reachable by ads, but it doesn't fully reflect the number of unique individual users or the total number of active users.

The United States topped the list, with a TikTok ad reach of 148.01 million users.

Brazil ranked third with 98.58 million users, followed by Mexico with 74.15 million, and Vietnam with 67.71 million users.

Next were Russia with 58.59 million users, Pakistan with 54.37 million, the Philippines with 49.08 million, Thailand with 44.37 million, and Turkey with 37.73 million users.

In total, ads for the ByteDance short-video app could reach 1.56 billion users worldwide as of January 2024.

Globally, the TikTok ad audience aged 18 and above is predominantly male, with 52% male and 48% female.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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TikTok Ads in Indonesia Reach 126 Million Audiences, Second Largest Globally

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TikTok Ads in Indonesia Reach 126 Million Audiences, Second Largest Globally

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