What Motivates Consumers to Shop Online? Survey Results

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Nabilah Muhamad 09/06/2023 15:20 WIB

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According to a Populix survey, the primary motivator for most Indonesian consumers to shop online is necessity.

Factors Motivating Online Shopping Among Respondents (January 2023)

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Factors Motivating Online Shopping Among Respondents (January 2023)

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Many factors motivate Indonesian consumers to shop online.

These factors are recorded in a Populix survey report titled *Indonesia Shopper Behavior on Promotion Week in the Face of Economic Uncertainty* 2023.

According to the report, the majority, or 48% of respondents, shop online due to necessity.

Other respondents were motivated to shop online by promotions such as cashback (25%), free shipping (23%), and self-satisfaction (20%).

(Read Also: [5 E-Commerce with the Most Visitors in Q1 2023](https://databoks.katadata.co.id/datapublish/2023/05/03/5-e-commerce-dengan-pengunjung-terbanyak-kuartal-i-2023))

Other factors motivating respondents to shop online include voucher promotions, twin-date discounts, seller discounts, product reviews, free product bundling, limited-edition products, and prize draws, with percentages as shown in the graph above.

This survey involved 1,086 respondents spread across various regions of Indonesia, with 75% from Java, 16% from Sumatra, and 10% from other islands. Data collection was conducted from January 25-27, 2023.

(Read also: [Online Shopping Trends Among Women Increased Since the Pandemic, How About Men?](https://databoks.katadata.co.id/datapublish/2022/04/12/tren-belanja-online-di-kalangan-perempuan-naik-sejak-pandemi-bagaimana-laki-laki))

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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What Motivates Consumers to Shop Online? Survey Results

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