Survey: Shopee is the Most Used E-commerce Platform During Harbolnas

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Cindy Mutia Annur 28/10/2022 15:30 WIB

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Shopee ranked as the most used e-commerce platform during Harbolnas, according to a Populix survey.

E-commerce Platform Preferences for Shopping During Harbolnas (2022)

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E-commerce Platform Preferences for Shopping During Harbolnas (2022)

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According to a Populix survey, Shopee was chosen by the majority of respondents as the most popular e-commerce platform for online shopping during Indonesia's National Online Shopping Day (Harbolnas), reaching 90%.

Tokopedia ranked second with 66%. Lazada and Bukalapak followed with 34% and 15%, respectively.

Furthermore, 14% of respondents chose JD.ID as their e-commerce platform for Harbolnas shopping. This was followed by Traveloka and Blibli at 13% each, then GoMart (10%), Zalora (9%), and GrabMart (8%).

The survey also found that e-wallets were the most frequently used payment method by respondents during Harbolnas. This was followed by bank transfers (49%) and cash on delivery (46%).

This survey was conducted via the Populix application on September 26-27, 2022. A total of 1,274 respondents aged 18-55 participated. They were from Java (67%), Sumatra (16.5%), and other islands (16.5%).

Editor : Annissa Mutia

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."