FIFA World Cup, the Most Impactful Sports Event for Sponsors

Akbar Ridwan 20/04/2026 13:57 WIB

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According to a YouGov survey, the FIFA World Cup is the sporting event that has the greatest impact on sponsors globally.

The Sports Event with the Greatest Impact for Sponsors According to Global Citizens (March-April 2026)*

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FIFA World Cup, the Most Impactful Sports Event for Sponsors

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The Sports Event with the Greatest Impact for Sponsors According to Global Citizens (March-April 2026)*

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According to a YouGov survey, global citizens believe that there are four sporting events that have a significant impact on their sponsors.

Among these four events, the FIFA World Cup leads as the event perceived to have the greatest impact.

"28% of respondents ranked it at the top compared to other sporting events," YouGov said in its report.

Here's a breakdown of the sporting events deemed to have the greatest impact on sponsors globally, according to the YouGov survey:

FIFA World Cup: 28% of respondents
Olympic Games: 21%
UEFA Champions League: 9%
Super Bowl (NFL): 8%
Don't know: 35%

When broken down by country, respondents from Indonesia are the most likely to view the FIFA World Cup as having a significant impact on sponsors, with a proportion of 60%.

Indonesia is followed by respondents from the United Arab Emirates (55%), Saudi Arabia (54%), Mexico (45%), and India (41%).

YouGov conducted this survey from March 13 to April 1, 2026, involving respondents in 19 countries. However, they did not disclose the number of respondents in their report.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."