KIC: Environmental Impact is Becoming a Key Factor in Consumer Purchasing Decisions for New Products

The impact on the environment and health is increasingly becoming a factor for consumers when buying new products. This is reflected in the results of the Katadata Insight Center (KIC) survey entitled "Katadata Consumer Survey on Sustainability," released on Tuesday, August 24, 2021.

According to the survey, 20.3% of consumers consider the environmental and health impacts when purchasing a new product. This percentage ranks fifth among various other factors.

The main factor for consumers in buying new products is still related to their needs or usefulness. This was stated by 82.7% of consumers.

Furthermore, 66% of consumers consider the price when buying new products. 53.4% of consumers consider quality, taste, or materials when buying a new product.

In addition, 8.7% of consumers consider aesthetics when buying a new product. 7.8% of consumers consider whether the product is domestically or internationally made when purchasing it. Meanwhile, 0.3% of consumers have other considerations.

The KIC survey also shows that 74.5% of consumers prefer to shop online. However, 25.4% of consumers still choose to shop directly at the store.

The KIC surveyed 3,631 consumers aged 17-60 who make purchasing decisions or shop. The online survey was conducted from July 30 to August 1, 2021.