British marketing company Hopper HQ released research listing the world's highest-paid Instagram celebrities. Footballer Cristiano Ronaldo topped the list as the highest-paid Instagram celebrity in 2021.
Currently, Ronaldo has 355 million Instagram followers. According to Hopper HQ's rich list, Ronaldo earns US$1.6 million, or approximately Rp 23 billion, for each sponsored post.
Meanwhile, actor Dwayne Johnson ranked second, earning US$1.52 million per post. He was followed by singer Ariana Grande, who earns US$1.51 million per advertorial post.
Next in the ranking are Kylie Jenner and Selena Gomez, earning US$1.49 million and US$1.46 million per Instagram post, respectively. Kim Kardashian follows with earnings of US$1.42 million.
Furthermore, Lionel Messi earns US$1.17 million per advertorial Instagram post. Beyoncé Knowles earns US$1.14 million, Justin Bieber US$1.11 million, and Kendall Jenner US$1.05 million.
In the 2021 rich list, two Indonesian celebrities also made the top 100: Raditya Dika and Iqbal Ramadhan. Raditya Dika ranked 57th, earning US$108,800 per sponsored Instagram post, while Iqbal Ramadhan ranked 100th, earning US$50,900.