Who is the Highest-Paid Beauty Influencer in the World?

In recent years, the phenomenon of beauty influencers has become increasingly popular in society. Beauty influencers are known as social media activists who are active in the beauty industry.

Many beauty influencers worldwide come from diverse backgrounds. Some have been involved in beauty for a long time, while others started as a hobby that later blossomed into success.

Due to their popularity, some beauty influencers can earn significant profits from the products they review. As reported by Vogue, here are the top 10 beauty influencers in the world with the highest income per single content upload on YouTube, TikTok, and Instagram in 2021:

1. Huda Kattan – US$ 165,402 (Rp 2.36 billion)
2. James Charles – US$ 150,733 (Rp 2.15 billion)
3. Bretman Rock – US$ 74,620 (Rp 1.06 billion)
4. Mari Maria – US$ 72,873 (Rp 1.04 billion)
5. Jeffree Star – US$ 64,213 (Rp 916.3 million)
6. Yuya – US$ 63,894 (Rp 911.73 million)
7. Nikkie de Jager – US$ 55,759 (Rp 795.65 million)
8. Bethany Mota – US$ 32,152 (Rp 458.8 million)
9. Bianca Heinicke – US$ 31,875 (Rp 454.84 million)
10. Camila Coelho – US$ 31,264 (Rp 446.12 million)

Topping the list of the world's richest beauty influencers is Huda Kattan, with a total income of US$ 165,402 (Rp 2.36 billion) per single content upload on YouTube, TikTok, and Instagram. Besides being a beauty influencer, Huda also owns her own beauty brand, Huda Beauty, which has expanded from liquid lipsticks to eyeshadow palettes, foundation, and most recently, baking powder.

(Read More: [List of the Most Popular Indonesian Beauty Influencers on Instagram, Who Are They?])