On the Radar of Boycotts: How Do Young Indonesians Use Spotify?

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Erlina Fury Santika 05/06/2024 15:36 WIB

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The issue of Spotify's support for Israel is resurfacing on X (formerly Twitter). How are Indonesian Gen Z and Millennials using this music streaming app?

The Most Frequently Used Music Streaming Apps by Gen Z and Millennials in Indonesia (March 2023)

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The Most Frequently Used Music Streaming Apps by Gen Z and Millennials in Indonesia (March 2023)

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The music streaming application Spotify has come under boycott calls after its statement supporting Israel's aggression against Palestine on October 18, 2023, resurfaced on social media platform X (formerly Twitter).

Several Indonesian netizens even allege that Spotify executives are also implicated in supporting Israel. This aligns with findings from the Instagram account @zionistsinmusic, which claims that Daniel Ek, Spotify's CEO, invests in Israeli military artificial intelligence (AI) technology.

The Spotify issue is widely discussed considering the music streaming application's popularity among Generation Z (Gen Z) and millennials in Indonesia. This is evident from a Populix survey published in March 2023.

The survey details show that 65% of Gen Z respondents reported using Spotify most frequently compared to other applications. Meanwhile, 47% of millennials use it.

Women use Spotify more frequently. Specifically, 69% of female Gen Z respondents and 50% of female millennials use Spotify. The figures for men are 60% for Gen Z and 43% for millennials.

Furthermore, 51% of the 1,109 Gen Z respondents subscribe to Spotify Premium, while 51% of the 796 millennial respondents do.

Following Spotify is YouTube Music, used by 19% of Gen Z and 33% of millennials. Third is Joox, used by 8% of Gen Z and 12% of millennials.

Resso follows with 5% of Gen Z and 6% of millennials using it. Apple Music is used by 4% of Gen Z and 2% of millennials.

This survey on music application usage involved 1,635 Gen Z and 1,491 millennial respondents in Indonesia. The survey was conducted across major cities in Java, Sumatra, Kalimantan, and Sulawesi.

(See also: Global Spotify Premium Subscribers Increase in Q1 2024)

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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On the Radar of Boycotts: How Do Young Indonesians Use Spotify?

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