From Social Media to Sweet Tea: These are the Products Indonesians Find Hard to Give Up

A Snapcart survey reveals several products that Indonesian consumers find difficult to give up. 43% of respondents admitted they couldn't live without social media or other digital products in their daily lives. "This demonstrates how deeply integrated digital platforms have become in daily life," wrote Snapcart in its report, *Hooked on Happiness: Products Indonesians Can't Quit*.

The next most difficult-to-abandon products were coffee or caffeinated beverages (31%), skincare or cosmetics (20%), savory snacks (18%), and sweet tea or boba tea (13%). "For most Indonesians, consumption isn't occasional; it's become part of their lifestyle," Snapcart wrote.

Snapcart also found that 55% of respondents consumed these products daily. This was followed by 19% who used them several times a day, and 14% several times a week.

Regarding reasons, 33% of respondents cited dependence due to tangible benefits like increased energy or improved mood. 30% experienced psychological effects such as comfort, and 23% derived a unique sense of pleasure from the products they consumed.

"The combination of these factors creates a compelling blend of need, pleasure, and routine," Snapcart wrote.

The survey involved 711 respondents aged 18 and above, spread across Indonesia. Data collection was conducted online in August 2025.