From Raffi-Nagita to Syahrini: Here Are Indonesia's Highest-Paid Endorsement Celebrities

Several well-known Indonesian celebrities have varying advertising rates, or endorsements, depending on their level of fame. Various companies are willing to spend tens, hundreds of millions, even billions of rupiah to secure these celebrities to promote their products.

Based on data compiled by *Databoks*, there are five celebrities with the highest endorsement rates in Indonesia. Raditya Dika ranks first, with an endorsement rate reaching Rp 1.16 billion for a single endorsement. The owner of the @raditya_dika account has 18.7 million followers on his Instagram account.

Dika Angkasaputra Moerwani, his real name, is known to work in several areas of the entertainment industry. These include being a writer, comedian, actor, director, and YouTuber.

Singer Syahrini occupies second place with the highest endorsement rate in Indonesia. The owner of the @princessyahrini account, with 38 million followers, charges Rp 150 million for a single post on her Instagram account.

Third place is occupied by the couple Raffi Ahmad and Nagita Slavina, who have 58.9 million followers on Instagram. This celebrity couple's endorsement rate is Rp 100 million.

Dangdut singer Ayu Ting-Ting is in fourth place with an endorsement rate of Rp 17 million for a single Instagram post. Then, film actress Luna Maya charges Rp 11.2 million for a single post.