Survey: Upper-Class Indonesians Dominate Netflix and Disney+ Viewership

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Cindy Mutia Annur 09/12/2022 13:40 WIB

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Nielsen Indonesia's "Streaming Content Ratings" survey reveals that the majority of paying Video on Demand (Subscription VoD/SVoD) viewers in Indonesia come from the upper class.

Profiles of Indonesian TV, Streaming, YouTube, and Video-on-Demand Viewers Based on Economic Status (2022)

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Profiles of Indonesian TV, Streaming, YouTube, and Video-on-Demand Viewers Based on Economic Status (2022)

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Nielsen Indonesia's "Streaming Content Ratings" survey reveals that the majority of paid Video on Demand (SVoD) viewers in Indonesia come from the upper class.

Specifically, 60% of Netflix and Disney+ viewers in Indonesia are from the upper class. The middle class accounts for 37%, while the lower class represents 3%.

Next, viewers of advertising-supported VoD (AVoD) services such as Vidio, RCTI+, and Viu are predominantly from the middle class (51%), followed by the upper class (44%) and the lower class (5%).

Similarly, YouTube and other streaming services have a similar profile, dominated by the middle class (55%), followed by the upper class (37%), and the lower class (7%).

Meanwhile, television (TV) viewers are mainly from the middle class (58%), followed by the upper class (33%), and the lower class (9%).

This survey involved 53.65 million respondents aged 10 and above. The survey was conducted in July 2022 across 11 major cities in Indonesia: Bandung, Banjarmasin, Denpasar, Jakarta, Surabaya, Greater Yogyakarta, Makassar, Medan, Palembang, Semarang, and Surakarta.

Editor : Annissa Mutia

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Survey: Upper-Class Indonesians Dominate Netflix and Disney+ Viewership

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