Media

Premium

Not TikTok, Most Indonesian Women Get Beauty Information from Instagram

Cindy Mutia Annur 08/12/2022 18:40 WIB

Bagikan URL has been copied

Memuat...

Instagram is the most widely used platform among Indonesian women for seeking beauty-related information. This is evident from a survey conducted by PT Zulu Alpha Papa (ZAP) and MarkPlus Inc.

Most Popular Media Among Indonesian Women for Obtaining Beauty Information (2022)

A Small Font
A Medium Font
A Bigger Font

You are accessing content Single Data Premium.
To continue, please subscribe or buy individually.

Professional

Enjoy premium access with a more affordable price.

Start from

~~Rp300.000~~ 150.000/month

Access more premium content and exclusive features for customers.

Start from

50.000/month

Hanya Rp833 per artikel

More details »

Buy Retail

Read the article immediately “Not TikTok, Most Indonesian Women Get Beauty Information from Instagram”.

Rp10.000

We accept the following payments:

Some payment methods are still in the process of being activated.

Most Popular Media Among Indonesian Women for Obtaining Beauty Information (2022)

Download

Source

A Small
A Medium
A Bigger

Instagram is the most widely used social media platform by Indonesian women to find information related to beauty products. This is evident from the results of a survey conducted by PT Zulu Alpha Papa (ZAP) and MarkPlus Inc. through the ZAP Beauty Index 2023.

“The survey results show that 94.6% of Indonesian women use Instagram to view beauty content,” according to the ZAP Beauty Index 2023 report.

Besides Instagram, TikTok is also quite widely used by Indonesian women to obtain beauty-related information, with a percentage of 51.9%.

Furthermore, Indonesian women gather beauty information from e-commerce platforms (47.3%), YouTube (38.5%), attending events or product exhibitions (16.3%), Twitter (13.5%), official beauty brand websites (12.4%), reading online articles (10.6%), watching TV commercials (7.7%), and viewing billboards/videotrons (7.5%).

This survey was conducted in October-November 2022 using an online survey method. There were 9,010 female respondents aged 12-66 years involved in this survey.

Respondents resided in DKI Jakarta, West Java, East Java, Central Java, Banten, North Sumatra, East Kalimantan, Yogyakarta Special Region, Bali, South Sulawesi, East Nusa Tenggara, West Nusa Tenggara, Maluku, and Papua.

Editor : Annissa Mutia

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

Related Data

Korean Hit Movies Remade in Indonesia, Ever Watched?

A Glimpse into Funding Support for Busan, the Engine of South Korea's Film Industry

Top 5 Regions with the Highest National Spending on Beauty Products

Age Group of "Female Breadwinners" in Indonesia 2024, The Majority are Elderly

5 Most Challenged Laws in History

Most 'Female Breadwinners' in Indonesia in 2024 Work in Sole Proprietorships

Latest Data Stories

Historical Average Wage Data in Aceh, 2018-2023 Employment 30/12/2025, 7:49 WIB

Average Per Capita Monthly Expenditure in South Papua 2024 Consumer Services & Health 30/12/2025, 6:55 WIB

Mount Semeru Erupts Again Early This Morning, Eruption Height Around 700 Meters Demographics 30/12/2025, 2:22 WIB

Warning! Mount Ibu Erupts Again Tonight (Monday, December 29, 2025) Demographics 29/12/2025, 22:24 WIB

Korean Hit Movies Remade in Indonesia, Ever Watched? Media 29/12/2025, 20:40 WIB

Banten's Air Quality Tonight (29/12) is the Worst in Indonesia Consumer Services & Health 29/12/2025, 19:31 WIB

Download

Source

Not TikTok, Most Indonesian Women Get Beauty Information from Instagram

Tags

Related Data

Korean Hit Movies Remade in Indonesia, Ever Watched?

A Glimpse into Funding Support for Busan, the Engine of South Korea's Film Industry

Top 5 Regions with the Highest National Spending on Beauty Products

Age Group of "Female Breadwinners" in Indonesia 2024, The Majority are Elderly

5 Most Challenged Laws in History

Most 'Female Breadwinners' in Indonesia in 2024 Work in Sole Proprietorships

Latest Data Stories

Popular Data

Not TikTok, Most Indonesian Women Get Beauty Information from Instagram

Tags

Related Data

Korean Hit Movies Remade in Indonesia, Ever Watched?

A Glimpse into Funding Support for Busan, the Engine of South Korea's Film Industry

Top 5 Regions with the Highest National Spending on Beauty Products

Age Group of "Female Breadwinners" in Indonesia 2024, The Majority are Elderly

5 Most Challenged Laws in History

Most 'Female Breadwinners' in Indonesia in 2024 Work in Sole Proprietorships

Latest Data Stories

Trending Topics

food production

new province

eruption

income per capita

music video

Popular Data