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South Korean entertainment products, such as K-Pop and K-Drama, are incredibly popular in Indonesia. Some fans are willing to spend millions of rupiah to enjoy their favorite idols' content.
However, a survey by the Katadata Insight Center (KIC) in collaboration with Zigi.id found that many South Korean entertainment fans only access free content.
Almost half, or 43.7%, of respondents admitted to not spending any money to enjoy their idols' content in the past year. The idol content in this survey includes tickets, merchandise, subscription applications, and so on.
"When asked about where they access this entertainment, only a few admitted to watching or enjoying entertainment through illegal channels," the survey stated.
Furthermore, 39.5% of respondents spent less than Rp2 million in the past year enjoying their favorite South Korean artists' content.
Meanwhile, only 3.9% of respondents spent more than Rp10 million in the past year.
On average, South Korean entertainment fans in this survey spent approximately Rp1.3 million in the past year.
This online survey was conducted from June 20-29, 2022, involving 1,609 Indonesian respondents who enjoy Korean entertainment.
The majority of respondents were from Generation Z and Millennial groups. Respondents were spread throughout Indonesia, with the largest population residing on the island of Java.
The complete survey report can be downloaded at https://zigi.id/surveipenggemarkorea.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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