Indonesia's Highest-Earning YouTubers in 2023: Who's Number One?

YouTube content creators, also known as YouTubers, have become a highly sought-after profession. People from diverse backgrounds compete to create engaging content to attract viewers and subscribers.

The appeal is clear: this content can generate significant income. Earnings are primarily derived from Google AdSense, Google's advertising service, considering Google's acquisition of YouTube.

According to Kompas.com, Google pays YouTubers based on certain conditions, including a minimum of 1,000 subscribers and at least 4,000 watch hours within a year.

YouTuber salaries are calculated based on cost per mille (CPM) and cost per click (CPC). CPM is generated from ad views, while CPC comes from viewers clicking on ads within the videos.

For example, Forbes reported in 2018 that a YouTube video with 1 million views could generate over US$500, or approximately Rp7.2 million per month.

Earnings vary significantly between YouTubers. However, the core principle remains consistent: more ads, subscribers, and viewers translate to higher earnings. It's important to note that YouTube also takes a share of the profits.

Many individuals are capitalizing on their YouTube channels. So, which Indonesian YouTubers earned the most in 2023?

(See also: Inilah 10 YouTuber dengan Jumlah "Subscribers" Terbanyak di Indonesia, Ada Favoritmu?)

Statistics compiled by Tirto from Social Blade indicate that at least seven YouTubers are estimated to have substantial earnings from the platform. Here's a breakdown:

* Frost Diamond

This YouTuber focuses on gaming content. With 28.4 million subscribers, Frost Diamond's estimated monthly YouTube income ranges from US$77,000 to US$1.2 million, equivalent to Rp1.14 billion to Rp17.82 billion. Frost Diamond is reportedly the highest-earning YouTuber in Indonesia.

* Jess No Limit

Boasting 27.9 million subscribers, Jess No Limit shares gaming content. His estimated monthly income is between US$28,100 and US$449,800, or Rp417.49 million to Rp6.68 billion.

* Deddy Corbuzier

With 20.5 million subscribers, former magician Deddy Corbuzier features a variety of issues in his YouTube talk show. His estimated monthly earnings range from US$15,100 to US$242,000, or Rp224 million to Rp3.59 billion.

* Rans Entertainment

This channel, belonging to Indonesian celebrity couple Raffi Ahmad and Nagita Slavina, has 25.2 million subscribers. Rans Entertainment's estimated monthly income is between US$14,100 and US$232,200, or Rp215.43 million to Rp3.44 billion.

* Ricis Official

Ria Ricis holds the largest subscriber base in Indonesia, with 32.5 million followers. Her estimated monthly YouTube income ranges from US$13,200 to US$211,100, equivalent to Rp196.25 million to Rp3.13 billion.

* Baim Paula

Celebrity couple Baim Wong and Paula Verhoeven have 21.1 million subscribers. Their estimated monthly income is between US$6,200 and US$99,100, or Rp92.11 million to Rp1.47 billion.

* AH

Atta Halilintar, the owner of this channel, has 30.3 million subscribers. The son-in-law of veteran singer Anang Hermansyah is estimated to earn between US$5,500 and US$87,700, equivalent to Rp81.71 million to Rp1.3 billion per month.

(See also: Pengguna YouTube di Indonesia Peringkat Keempat Terbanyak di Dunia pada Awal 2023)