Global Mobile Ad Spending Consistently Increased Over the Past 5 Years

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Erlina Fury Santika 23/01/2024 16:42 WIB

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Data.ai's report indicates that global mobile advertising spending consistently increases year-on-year. It is projected to reach US$402 billion in 2024.

Global Mobile/Smartphone Advertising Spending (2019-2024)

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Global Mobile/Smartphone Advertising Spending (2019-2024)

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Data.ai's *The State of Mobile 2024 Report* shows that mobile or smartphone advertising spending has consistently increased over the past five years.

In 2019, advertising spending on these devices reached US$190 billion. This then increased by 26.3% to US$240 billion in 2020.

In 2021, it reached US$295 billion. Although the nominal value increased, the growth percentage decreased to 22.9% from 2020.

In 2022, advertising spending reached US$336 billion, with a growth percentage of 14%.

In 2023, it is calculated to have reached US$362 billion, growing by only 7.5% from 2022. The average growth over the five years is calculated to be 16.2%.

Data.ai projects that mobile advertising spending in 2024 will reach US$402 billion, or an 11% growth from 2023.

The research team cautions that mobile devices will continue to take a larger share of the advertising budget as more time is spent in smartphone applications than ever before. The research team even calculated that a total of 5.1 trillion hours will be spent on Android phones in 2022.

Going forward, growth in advertising spending will be slightly resilient from the slowdown in 2023, although this growth will remain below the levels seen between 2019 and 2022, according to the research team.

Mobile advertising can grow on any platform. However, the team highlights the high interest of smartphone users in video streaming platforms.

"YouTube and TikTok continue to capture consumer attention and surpass social networks, as seen in the average time spent per user," the research team wrote.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Global Mobile Ad Spending Consistently Increased Over the Past 5 Years

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