Netizens' Sentiment Towards the Middle Class on TikTok 2025

According to the Central Statistics Agency (BPS), the proportion of the middle class in Indonesia has continued to decline over the past five years.

This has led to increased attention to the situation of this group on social media and online media.

This is because the middle class plays a crucial role in both economic and non-economic aspects.

The Databoks team analyzed sentiments emerging from online media and social media namely Instagram, TikTok, and X.

Referring to a sample of conversations on TikTok about the middle class from January 1, 2025 to January 31, 2026, negative sentiment recorded the highest figure at 55% of the total analyzed sentiments.

Meanwhile, conversations with neutral sentiment amounted to 27.2% and positive sentiment to 17.8%.

Negative sentiment indicates conversations about concerns over the shrinking middle class and the increasing risk of downward mobility.

Meanwhile, discussions with positive sentiment contain optimism and hope that the middle class can still survive through financial adjustments and improved economic literacy.

(Read: Prabowo Gets Most Negative Sentiment in Last Presidential Debate, Anies Most Positive)