Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economic structure. According to Bank Indonesia data, in 2016, the MSME sector dominated 99.9 percent of business units in Indonesia and absorbed almost 97 percent of Indonesia's workforce. Of this figure, micro businesses absorbed the most labor, up to 87 percent, while large businesses only absorbed 3.3 percent.
The emergence of MSME actors is expected to be a driver of domestic economic growth. However, driving the development of the MSME sector is not easy; many things need improvement, one of which is marketing methods. Amidst the current advancement of digital technology, the MSME sector must utilize the emergence of the digital economy phenomenon or e-commerce.
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