Supported By
- A Small Font
- A Medium Font
- A Bigger Font
Many fashion companies use K-Pop artists as brand ambassadors. According to a survey by the Katadata Insight Center (KIC), Dior is the fashion brand most associated with a South Korean artist, namely Blackpink's Jisoo.
"Blackpink's Jisoo as Dior's brand ambassador is the most memorable in clothing products. Not only Jisoo, but the other three Blackpink members, Jennie, Lisa, and Rose, who are ambassadors for other brands, are also among the top 10 most memorable," KIC explained in its report.
Besides Dior, fashion brands associated with South Korean idols include Chanel, LV, Celine, Prada, Gucci, Fila, and YSL, with details as shown in the graphic.
Interestingly, these fashion brands whose images are strongly linked to K-Pop artists all originate from Europe, specifically France and Italy.
This also includes Fila. Although the brand has been owned and operated by a South Korean company since 2007, Fila was originally founded in Italy.
This survey was conducted by KIC among 1,609 fans of South Korean entertainment spread across Indonesia. Respondents were dominated by Generation Z (ages 17-25) and Millennials (ages 26-41), and the majority came from the lower-middle socioeconomic class. The complete survey report can be downloaded at this link.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
Related Data
Latest Data Stories
Supported By
Trending Topics
Popular Data