Indonesia's FMCG Growth to be Highest in Southeast Asia by Early 2025

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Erlina Fury Santika 23/06/2025 17:08 WIB

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According to Kantar research, the growth of Indonesia's FMCG sector sales was among the highest in Southeast Asia in early 2025. Its proportion was equivalent to that of the Philippines.

Fast-Moving Consumer Goods (FMCG) Sales Growth in Several Southeast Asian Countries (Q1 2025*)

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Indonesia's FMCG Growth to be Highest in Southeast Asia by Early 2025

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Fast-Moving Consumer Goods (FMCG) Sales Growth in Several Southeast Asian Countries (Q1 2025*)

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Kantar, a research firm, calculated the growth in total sales value of the fast-moving consumer goods (FMCG) sector in several Southeast Asian countries in Q1 2025.

Indonesia recorded the highest growth, at 5.5% in Q1 2025 compared to Q1 2024.

The FMCG sectors with the highest growth in Indonesia were personal care (7.2% in Q1 2025) and home care (6.4%).

Indonesia's proportion is the same as the Philippines. However, the fastest-growing FMCG sectors in the Philippines were home care (9.6%) and beverages (7.1%).

Outside these two countries, FMCG growth was less than 5%. These include Peninsular Malaysia (West Malaysia) at 4.1%; Thailand at 2.7%; rural Vietnam at 1%; and urban Vietnam at 0.3%.

Kantar noted that the growth in FMCG sales value across Asia was relatively slow, at 2.8% in Q1 2025. This figure is slightly down from Q1 2024's performance, indicating the region's ability to navigate evolving market conditions and macroeconomic pressures.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Indonesia's FMCG Growth to be Highest in Southeast Asia by Early 2025

Indonesia's FMCG Growth to be Highest in Southeast Asia by Early 2025

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Indonesia's FMCG Growth to be Highest in Southeast Asia by Early 2025

Indonesia's FMCG Growth to be Highest in Southeast Asia by Early 2025

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