Social media (social media) is currently inseparable from the lives of celebrities in Indonesia. Besides communication, social media is useful for maintaining an artist's popularity and serves as a means of strengthening relationships with fans.
According to research by Techinasia.com in March 2016, Ayu Ting Ting was the most popular Indonesian on Instagram. The singer of the song "Alamat Palsu" was named the most popular Indonesian on Instagram with 11 million followers. Her successful career throughout 2015 and her close relationship with Indian actor Shaheer Sheikh, often shared on Instagram, boosted Ayu Ting Ting's popularity on social media.
Other artists included in the list of most popular people on Instagram are Syahrini, whose Instagram account @princessyahrini has 10.8 million followers, placing her second. Laudya Cynthia Bella is in third place, followed by Luna Maya and Raisa in fourth place, each with over 8 million followers.
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