Duration of Online Shopping App Visits in Indonesia Decreases in 2023

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Erlina Fury Santika 22/01/2024 20:50 WIB

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Data.ai reports a decrease in the session duration of Indonesian users on online shopping apps in 2023. This is an annual trend.

Time Spent Accessing Online Shopping Apps by Indonesian Smartphone/Tablet Users (2020-2023)

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Time Spent Accessing Online Shopping Apps by Indonesian Smartphone/Tablet Users (2020-2023)

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Data.ai's report shows that the time spent by Indonesian smartphone and tablet users on online shopping apps reached 9.63 billion hours in 2023.

This figure plummeted 14.5% year-on-year (YoY) from 11.26 billion hours in 2022. The 2022 figure was the highest in the last four years.

Previously, during the Covid-19 pandemic in 2020 and 2021, the figures were 6.83 billion hours and 10.30 billion hours, respectively.

The research team assesses that, on a broader scale, the economic contraction has impacted the time spent on online shopping apps.

(Read also: [Most Used Online Shopping Apps, Here Are the Champions](https://databoks.katadata.co.id/datapublish/2022/07/18/aplikasi-belanja-online-paling-banyak-digunakan-ini-dia-juaranya))

Globally, several of the largest retail markets, such as China and the United States, also experienced a decrease in time spent in 2023. However, other countries bucked this trend.

The research team explains that the countries leading in year-on-year growth in online shopping time spent were Brazil (+31% YoY), Australia (+13%), and Mexico (+7%).

(Read also: [Mobile Phone Usage Duration in Indonesia Tends to Increase Since the Pandemic](https://databoks.katadata.co.id/datapublish/2024/01/22/durasi-penggunaan-ponsel-di-indonesia-cenderung-meningkat-semenjak-pandemi))

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Duration of Online Shopping App Visits in Indonesia Decreases in 2023

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