Populix Survey: Traveloka is the Most Popular Online Travel Application Among Consumers

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Cindy Mutia Annur 16/12/2022 17:20 WIB

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According to a Populix survey, Traveloka is the most preferred app for booking holiday accommodations.

Respondents' Most Preferred Applications for Booking Holiday Accommodation (2022)

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Respondents' Most Preferred Applications for Booking Holiday Accommodation (2022)

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According to a Populix survey, 38% of respondents planning year-end vacations intend to book accommodation through digital applications or online travel agents (OTAs).

Traveloka was recorded as the most preferred OTA application among respondents, with a percentage reaching 67.5%. Tiket.com was preferred by 21% of respondents, Agoda by 5.5%, Booking.com by 2%, Airbnb by 2%, Pegipegi by 1%, and other OTA applications by 1%.

The Populix survey also found that the majority of respondents (67%) chose to book accommodation via OTA applications because it is easier.

Others used OTA applications because the booking process is easy and fast (65%), they offer various payment methods (57%), they provide the cheapest prices (53%), allow viewing other people's reviews (49%), and offer promotional packages (37%).

This survey was conducted through the Populix application from November 9-11, 2022, involving 1,010 respondents aged 18-55 years throughout Indonesia. The majority of respondents were workers with middle-class economic status.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Populix Survey: Traveloka is the Most Popular Online Travel Application Among Consumers

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