These are the most commonly used promotional channels for Indonesian restaurants.

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Adi Ahdiat 18/07/2023 12:20 WIB

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According to BPS data, most medium-to-large-scale restaurants or food and beverage businesses promote themselves through internet channels.

Promotional Channels Used by Medium-to-Large-Scale Food and Beverage Businesses in Indonesia (2021)

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Promotional Channels Used by Medium-to-Large-Scale Food and Beverage Businesses in Indonesia (2021)

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According to data from the Central Statistics Agency (BPS), in 2021 there were 9,026 medium-to-large-scale food and beverage businesses throughout Indonesia.

This comprised 6,780 restaurants, 243 catering businesses, and 2,003 other food service businesses, both those providing seating for consumers and those that do not.

The medium-to-large-scale food and beverage providers referred to in the BPS data are defined as:

* Businesses with a turnover of at least Rp2.5 billion per year; or
* Businesses with a turnover of less than Rp2.5 billion per year, but with a limited liability company (PT) legal entity.

In 2021, the majority of restaurants or food and beverage businesses meeting these criteria promoted themselves through internet channels (63.18%).

A significant number also used banners/billboards (44.22%) and brochures/leaflets (23.79%).

Meanwhile, promotion through print media such as newspapers and magazines, television, radio, and other media was minimal, as shown in the graph.

Nationally, in 2021, medium-to-large-scale restaurants or food and beverage businesses generated the most sales from dine-in customers, accounting for 49.25%.

Meanwhile, the proportion of customers purchasing food or beverages for takeaway was 29.67%, and customers ordering through online motorcycle taxis was only 21.08%.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."