10 Reasons to Buy Groceries Online

A Nielsen Singapore Report survey shows that 58% of Indonesians choose to buy ready-to-eat meals via online apps on their mobile phones, second only to eating at the venue (chosen by 80% of respondents). The main reason consumers choose online apps is to save time and effort queuing and waiting; this reason was selected by 39% of respondents.

37% of respondents stated that using online apps saves time and effort traveling to buy food. Furthermore, 33% of respondents cited attractive promotions and offers as a reason.

In addition, convenient payment options and attractive cash discounts also encourage people to buy food online, chosen by 21% of respondents. The wide variety of food choices was the fifth reason, selected by 17% of respondents.

This survey was conducted from May 17-29, 2019, with a sample size of 1,000 respondents. The characteristics used were Indonesian citizens aged 18-45 who used online food delivery services in the three months prior to the survey on the apps Berry Kitchen, GoFood, GrabFood, and Kulineran.

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