Instagram: The Favorite Social Media Platform for Finding Year-End Vacation Inspiration

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Cindy Mutia Annur 19/12/2022 16:50 WIB

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Instagram is the most preferred social media platform for finding year-end holiday inspiration, according to a Populix survey. It recorded a percentage of 87%.

Most Popular Social Media Platforms for Finding Year-End Vacation Inspiration (2022)

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Most Popular Social Media Platforms for Finding Year-End Vacation Inspiration (2022)

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A Populix survey shows that social media ranks second (69%) as the primary source of information regarding year-end travel or vacation recommendations. Friends or family are the respondents' top choice of information source, with a percentage of 70%.

Instagram is the most preferred social media platform for finding year-end vacation inspiration, with a recorded percentage of 87%.

YouTube ranks second, followed by TikTok with 56%. Next, 34% of respondents chose Facebook and 33% chose WhatsApp as their social media platform for seeking year-end vacation inspiration.

The survey also found that Bali is the most popular domestic tourist destination for the year-end holidays, chosen by 20% of respondents. Following are Yogyakarta at 17%, Bandung at 15%, and Lombok at 13%.

This survey was conducted via the Populix application from November 9-11, 2022, involving 1,010 respondents aged 18-55 years throughout Indonesia. The majority of respondents are employed individuals with middle-class economic status.

Editor : Annissa Mutia

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Instagram: The Favorite Social Media Platform for Finding Year-End Vacation Inspiration

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