Djarum's Most Luxurious TV Commercial in 2016

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19/01/2017 15:52 WIB

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Top 10 Brands with the Highest Advertising Spending in 2016

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Top 10 Brands with the Highest Advertising Spending in 2016

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Djarum was the biggest spender on television advertising in 2016. According to Adstensity.com data, this Kudus, Central Java-based tobacco company spent Rp 1.9 trillion advertising its products on television. This figure represents a 56 percent increase from the previous year's Rp 1.2 trillion and was the largest among all brands. Owned by the Hartono brothers, one of Indonesia's wealthiest families, the company also topped the list of television advertising spenders in 2015.

Three major cigarette companies dominated the list of top advertisers in 2016. Despite facing numerous pressures, such as restrictions on smoking in public places, increased excise taxes, health warnings on packaging, and advertising restrictions, cigarette manufacturers again spent significant sums on television advertising.

Walls, with Rp 1.63 trillion in spending, was the second-largest advertiser in 2016, having not even been in the top ten the previous year. In third place, Pepsodent recorded Rp 1.34 trillion in television advertising spending, a 56 percent jump from the previous year's Rp 857 billion.

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Djarum's Most Luxurious TV Commercial in 2016

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The Directorate General of Customs and Excise seized 954 million illegal cigarette sticks by the end of October 2025.

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Djarum's Most Luxurious TV Commercial in 2016

Tags

Related Data

The Directorate General of Customs and Excise seized 954 million illegal cigarette sticks by the end of October 2025.

Indonesian Tobacco Production Trends 1980-2024

Cigarette Brands with the Largest Litter Footprint in Jabodetabek, April-May 2025

Trend of Increasing Tobacco Product Excise Tax Rates in Indonesia 2015-2024

West Java, Province with the Highest Smoking Rate in Java Island 2020-2024

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