Many Indonesian Citizens Want a Ceremonial Matcha Experience at an Affordable Price

Consumer Services & Health

Lite

Nabilah Muhamad 05/08/2025 16:10 WIB

URL has been copied

Memuat...

A YouGov survey reveals that 54% of Indonesian respondents are willing to purchase ceremonial matcha costing more than Rp40,000 per cup.

Average Price Indonesian Respondents Are Willing to Pay for Ceremonial Matcha (May 2025)

A Font Kecil
A Font Sedang
A Font Besar

Access single data

Many Indonesian Citizens Want a Ceremonial Matcha Experience at an Affordable Price

Want to get more access to Data Stories with a more affordable price? Subscribe.

By subscribing, you join us in presenting quality data.

Get:

Premium Data Stories access
Comfortable reading without ads
Download data in XLS, PDF, and image format
Access to data source information

Basic

~~Rp100.000~~

Rp50.000/month

Professional

~~Rp100.000~~

Rp150.000/month

Institutional For organizations

We accept the following payments:

Some payment methods are still in the process of being activated.

Average Price Indonesian Respondents Are Willing to Pay for Ceremonial Matcha (May 2025)

Download

Source

A Small Font
A Medium Font
A Bigger Font

Matcha is a Japanese green tea that is currently popular, including in Indonesia.

Several types of matcha are available on the market, one of which is ceremonial grade, which is of high quality and is usually used in traditional tea ceremonies in Japan.

A YouGov survey shows that the majority, or 54%, of respondents in Indonesia are willing to pay more than Rp40,000 for a ceremonial matcha drink.

As many as 33% are willing to spend around Rp41,000-Rp75,000 per glass, 9% are willing to spend Rp76,000-Rp150,000, and only 3% are willing to spend more than Rp150,000 for ceremonial matcha.

"Among matcha enthusiasts who stated they are willing to pay a premium price for high-quality ceremonial grade matcha, most still tend to choose the lower price range," YouGov wrote in its report.

This survey involved 1,656 respondents in Indonesia. Data collection was conducted using a questionnaire in the YouGov app from May 8-12, 2025.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

Related Data

Prabowo Cuts BNPB 2026 Budget to Only Rp491 Billion

List of Persija Jakarta's Championship Titles Over 97 Years Since Its Founding

Number of Workers at PT IMIP's Nickel Industrial Zone Continues to Rise from 2020-2025

Turkey, the World's Top Pistachio Nut Consumer 2024/2025

10 Richest People in the World Latest Version According to Forbes, How Much is Elon Musk's Wealth? (November 26, 2025)

List of 10 Countries with the Most Billionaires in the World November 2025

Latest Data Stories

Historical Data of Average Wages in West Papua, 2018-2023 Employment 05/12/2025, 16:15 WIB

Average Per Capita Monthly Expenditure in South Papua 2024 Consumer Services & Health 05/12/2025, 15:57 WIB

Indonesian Provinces with the Highest Non-Food Urban Poverty Line in Indonesia (2023) Demographics 05/12/2025, 15:32 WIB

Global Natural Gas Prices Rise to US$3.33/Mmbtu (Friday, May 23, 2025) Energy 05/12/2025, 15:01 WIB

Population of Male Cattle Suitable for Slaughter, Period 2013-2024 Demographics 05/12/2025, 15:00 WIB

Food Prices Today, December 05, in West Java: Bird's Eye Chili Up, Red Chili Down Economics & Macro 05/12/2025, 14:57 WIB

Download

Source

Many Indonesian Citizens Want a Ceremonial Matcha Experience at an Affordable Price

Many Indonesian Citizens Want a Ceremonial Matcha Experience at an Affordable Price

Tags

Related Data

Prabowo Cuts BNPB 2026 Budget to Only Rp491 Billion

List of Persija Jakarta's Championship Titles Over 97 Years Since Its Founding

Number of Workers at PT IMIP's Nickel Industrial Zone Continues to Rise from 2020-2025

Turkey, the World's Top Pistachio Nut Consumer 2024/2025

10 Richest People in the World Latest Version According to Forbes, How Much is Elon Musk's Wealth? (November 26, 2025)

List of 10 Countries with the Most Billionaires in the World November 2025

Latest Data Stories

Popular Data

Many Indonesian Citizens Want a Ceremonial Matcha Experience at an Affordable Price

Many Indonesian Citizens Want a Ceremonial Matcha Experience at an Affordable Price

Tags

Related Data

Prabowo Cuts BNPB 2026 Budget to Only Rp491 Billion

List of Persija Jakarta's Championship Titles Over 97 Years Since Its Founding

Number of Workers at PT IMIP's Nickel Industrial Zone Continues to Rise from 2020-2025

Turkey, the World's Top Pistachio Nut Consumer 2024/2025

10 Richest People in the World Latest Version According to Forbes, How Much is Elon Musk's Wealth? (November 26, 2025)

List of 10 Countries with the Most Billionaires in the World November 2025

Latest Data Stories

Trending Topics

Popular Data