Mall-visiting Behavior of Indonesian Respondents in Early 2025

A survey by the Katadata Insight Center (KIC) and tSurvey reveals several activities Indonesians engaged in when visiting malls in early 2025.

Dining at restaurants or cafes was the most common activity, reported by 68% of respondents at the beginning of the year, even though they hadn't visited malls at the end of 2024.

Other popular activities included watching movies (49%), shopping for clothes, gadgets, electronics, furniture, etc. (34%), visiting entertainment venues or playgrounds (28%), bookstores or educational centers (15%), photo booths (5%), exercising at the gym (4%), and other activities (7%).

The survey also identified that invitations from friends and family were the most significant external factor influencing mall visits, cited by 65% of respondents. Other reasons included attractive events or community activities (35%) and improvements in mall facilities (27%).

The KIC and tSurvey involved 266 out of 800 respondents. The respondents were 71% male and 29% female. Data collection was conducted online between January and April 2025.

Respondents were selected using non-probability sampling. The sample was drawn from upscale (Mall A) and mid-range (Mall B) malls in the Jabodetabek area, with the following details:

Mall A: Upper-class malls

• Plaza Indonesia
• Grand Indonesia
• Pacific Place
• Central Park
• Senayan City
• Plaza Senayan
• Ashta District 8
• Pondok Indah Mall
• Lippo Kemang Village
• Kota Kasablanka
• Gandaria City
• Pik Avenue
• Aeon Mall Jakarta Garden City
• Lotte Shopping Avenue
• Mall Taman Anggrek
• Mall of Indonesia

Mall B: Middle-class malls

• Blok M Plaza
• Green Pramuka Square
• Mall Artha Gading
• Mall Bassura City
• Mall Sunter
• Cilandak Town Square
• Plaza Slipi Jaya
• Mall Tamini Square
• Pluit Village
• Mall Cipinang Indah
• Mall Kelapa Gading (MKG)
• Plaza Atrium Senen
• City Plaza Jatinegara
• Plaza Buaran.

The full KIC report, titled Public Behavior in Visiting Malls is available at the following link.