This is How Middle-Class Indonesian Youth Save Money

Consumer Services & Health

Lite

Nabilah Muhamad 12/02/2025 14:26 WIB

URL has been copied

Memuat...

An Inventure survey reveals that cooking at home or bringing packed lunches is a small saving measure adopted by young middle-class Indonesians to curb expenses.

Small Savings Practices of Young Middle-Class Respondents in Indonesia (September 2024)

A Font Kecil
A Font Sedang
A Font Besar

Access single data

This is How Middle-Class Indonesian Youth Save Money

Want to get more access to Data Stories with a more affordable price? Subscribe.

By subscribing, you join us in presenting quality data.

Get:

Premium Data Stories access
Comfortable reading without ads
Download data in XLS, PDF, and image format
Access to data source information

Basic

~~Rp100.000~~

Rp50.000/month

Professional

~~Rp100.000~~

Rp150.000/month

Institutional For organizations

We accept the following payments:

Some payment methods are still in the process of being activated.

Small Savings Practices of Young Middle-Class Respondents in Indonesia (September 2024)

Download

Source

A Small Font
A Medium Font
A Bigger Font

An Inventure survey reveals a variety of cost-cutting measures adopted by Indonesian middle-class young adults.

Of the total millennial and Gen Z respondents, 44% save money by cooking at home or packing lunches instead of eating out.

Furthermore, 35% opt for free exercise during Car Free Day (CFD) rather than paid gym memberships or fitness activities.

Another 29% save by watching free YouTube videos or television programs instead of subscribing to paid over-the-top (OTT) entertainment content like Netflix, Vidio, and Viu.

Other cost-cutting measures include thrifting or buying secondhand clothes (19%); subscribing to OTT services but limiting outings (10%); and attending free concerts or gigs (9%).

"Weak economic growth, income inequality, and rising prices of basic necessities have led the middle class to make significant adjustments to their spending habits," Inventure wrote in its report.

The Inventure survey involved 450 middle-class respondents, comprising 60% millennials and 40% Gen Z. The gender composition was 53% male and 47% female.

Data was collected through face-to-face interviews conducted in Jabodetabek, Semarang, Surabaya, Medan, and Makassar in September 2024.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."