Indonesian Consumers Acknowledge Superior Quality of Domestic Banking and Finance Compared to Foreign Institutions

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Yosepha Pusparisa 17/11/2020 10:44 WIB
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Consumer Preferences for a Product Based on Quality
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According to a survey by the Katadata Insight Center (KIC) in collaboration with Cash Pop, Indonesian consumers rate local banking and financial products as superior to foreign brands. Almost all consumers, or 91.3% of respondents, affirmed this.

Indonesian consumers also acknowledged the quality of domestic furniture products. 82.2% of respondents chose local brands over foreign ones. Conversely, Indonesian consumers more frequently choose foreign-branded gadgets. This was affirmed by 75.4% of respondents.

KIC, in collaboration with Cash Pop, conducted an online consumer survey of 6,697 respondents. This activity took place from October 13-17, 2020, covering 34 provinces in Indonesia.

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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