The number of registered eco-friendly products in Indonesia has steadily increased each year. In 2013, only five eco-friendly products were registered. This number rose to 184 in 2018.
The highest annual increase in registered eco-friendly products occurred in 2018, with 55 new products registered that year.
Eco-friendly products can offer an alternative solution to reduce plastic waste. Furthermore, according to a report by the Minderoo Foundation, Indonesia was the sixth-largest contributor to per capita single-use plastic waste in Southeast Asia in 2019.
These eco-friendly products have received Self-Declaration Ecolabels. A Self-Declaration Ecolabel is an initial claim by a business that a product meets certain environmental criteria. The Ministry of Environment and Forestry (KLHK) has a dedicated agency responsible for verifying producers' claims regarding eco-friendly products.
The government encourages 12 types of products to obtain ecolabels, including photocopy paper, magazine paper, packaging paper, tissue paper, textiles, leather goods, casual leather shoes, detergent powder, dry cell batteries, wall paint, ceramic tiles, and plastic shopping bags.
For consumers, ecolabel certification provides information and facilitates a shift in consumption patterns through the selection of eco-friendly products. For producers, ecolabels enhance product competitiveness in both domestic and international markets.