Grab: Convenience is the Main Reason Consumers Use Online Food Delivery Services

Grab, in collaboration with Euromonitor International, released a report titled '2021 Food Delivery Industry Review Report'. The report shows that the majority, or 60.6%, of consumers frequently use online food delivery services because they enjoy the convenience offered.

Besides convenience, 31.8% of respondents also stated they would eat at home more often in the future. Other reasons included 29.8% of respondents wanting to explore and try various new foods through food delivery apps, and 29.2% stating that online food delivery has become a habit.

During the period of October 2020 to March 2021, 78% of consumers in Southeast Asia reportedly used online food delivery services at least once a week or more.

Key factors influencing satisfaction with online food ordering and delivery services include delivery speed (51%), food variety (45%), and the availability of promotions (41%).

This Grab report, conducted in Q2 2021, aims to provide a deeper insight into the food delivery industry over the next five years, including outlining the preferences of Southeast Asian consumers in the food delivery industry post-COVID-19.