How Much Do Indonesians Spend on Diapers Monthly? This Survey Reveals
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When you have a baby, diapers become a daily necessity. Especially disposable diapers, which need changing as soon as they are full.
So, what is the estimated or planned budget of Indonesian citizens for buying diapers per month?
Based on a survey conducted by Kurious-Katadata Insight Center (KIC), 38% of respondents stated that they plan to spend Rp100,001-Rp200,000 per month on diapers.
Furthermore, 23.1% of respondents budgeted between Rp200,001-Rp300,000 per month for diaper purchases.
This was followed by 9.9% of respondents who estimated a diaper budget of less than Rp100,000, and another 9.9% who budgeted Rp300,001-Rp400,000.
Meanwhile, the highest planned budget for diaper purchases was Rp2,000,000 per month, chosen by only 0.8% of respondents.
This survey was conducted by Kurious-KIC among 599 respondents, with 54.8% male and 45.2% female.
However, the survey regarding the monthly diaper budget involved 121 respondents who already had plans for diaper products when they have children under 5 years old.
More than half of the respondents were from Java (64.6%), followed by respondents from DKI Jakarta (15.9%), and Sumatra (11.2%).
Meanwhile, the proportion of respondents from Kalimantan, Sulawesi, Bali-Nusa Tenggara, and Maluku-Papua ranged from 3.3% to 0.2%.
Most respondents were aged between 35-44 years (35.2%), followed by the 25-34 age group (29.5%), and the 45-54 age group (21%).
Data collection was conducted from July 18-26, 2023, using the computer-assisted web interviewing (CAWI) method, with a margin of error of approximately 4% and a 95% confidence level.
(Read also: These are the factors consumers consider when choosing diaper brands)
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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