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Machine-made Kretek Dominates Indonesia's Cigarette Market

06/10/2016 17:18 WIB

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Machine-made kretek cigarettes (SKM) dominate cigarette sales in Indonesia. Holding a 72 percent market share in the first half of 2016, SKMs outperformed their competitors, hand-rolled kretek cigarettes (SKT) and machine-made white cigarettes (SPM).

A shift in smoker trends is the reason for the proliferation of SKM cigarettes. This shift is driven by aggressive marketing and changing lifestyles. This situation has forced SKT cigarette factories to become increasingly marginalized by SKMs.

To avoid being overtaken, cigarette producers are competing to produce SKM cigarettes, shrinking the SKT cigarette business. As a result, SKM cigarettes labeled "light" and "mild" are now increasingly dominating cigarette displays in minimarts and street vendors.

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Machine-made Kretek Dominates Indonesia's Cigarette Market

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Machine-made Kretek Dominates Indonesia's Cigarette Market

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