This is the type of consumer personal data that is highly sought after by industries.
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In this big data era, consumer personal data is a valuable asset for industries. By processing consumer data, industries can design products and marketing strategies tailored to buyer interests, ultimately aiming to increase company sales.
According to a survey by the Ministry of Communication and Informatics and the Katadata Insight Center (KIC), the types of personal data most frequently collected by digital business actors are name, address, and consumer phone number or email address.
Some digital business actors also collect identity cards such as KTP/KK/certificates, consumer financial/tax data, health history, and work history, with proportions as shown in the graph.
"On average, 74.8% of business owners admit to collecting up to 1,000 pieces of consumer data. 14.1% of companies stated that the amount of personal data collected ranged from 1,001 to 10,000," the Ministry of Communication and Informatics and KIC revealed in their report.
73.1% of surveyed digital business actors admitted to informing consumers about the purpose of data collection and use. 64.2% of businesses also admitted to providing their contact information to consumers for any questions or issues related to their data.
However, only a small percentage of companies disclosed the limitations on the use and dissemination of this consumer data.
"Socialization of personal data policies to consumers is still minimal, with only 30.6% of companies doing so," stated the Ministry of Communication and Informatics and KIC.
This survey was conducted from July 26 to August 31, 2021, involving 135 respondents from digital business actors spread across 14 Indonesian provinces.
All respondents had already obtained/requested/collected consumer personal data. 66.7% of them were company managers or administrators, while 33.3% were owners or top-level management.
For a more detailed look at the survey results, the complete report can be downloaded via this link.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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