Indonesian Food Was the Most Frequently Sold Category by Indonesian MSMEs in 2022

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Erlina Fury Santika 07/02/2023 21:54 WIB

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This type of food accounts for 42.3% of the total respondents interviewed by the research agency, Alvara.

Proportion of Food Categories Sold by Indonesian MSMEs (2022)

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Proportion of Food Categories Sold by Indonesian MSMEs (2022)

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Indonesian cuisine or regional food is the most commonly sold food category by Indonesian Micro, Small, and Medium Enterprises (MSMEs). This type of food accounts for 42.3% of the total respondents interviewed by the research institution Alvara Research Center.

Second, at a considerable distance, is a variety of chicken noodle and meatball dishes at 9.6%. Third, there is fusion food at 5.8%.

Meanwhile, fourth place is occupied by Asian food (Indian, Thai, and Middle Eastern) with 4.5%. A close fifth is Western food with 4.3%.

This research was conducted to measure the development of digitalization of culinary MSMEs in Indonesia using online food delivery (OFD) platforms or online motorcycle taxis.

At least 1,937 traders involved in the survey were spread across five major areas in Indonesia, namely Jabodetabek (Greater Jakarta), Surabaya, Medan, Makassar, and Bandung.

The survey method used multistage random sampling with a margin of error of 2.27%. The survey was conducted from August to October 2022.

The following are the categories and proportions of food sold by MSMEs in Indonesia:

* Indonesian Cuisine 42.3%
* Chicken Noodle and Meatball Dishes 9.6%
* Fusion Food 5.8%
* Asian Food 4.5%
* Western Food 4.3%
* Chinese Food 3.4%
* Japanese Food 2.3%
* Korean Food 1.4%
* Other 32.1%

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Indonesian Food Was the Most Frequently Sold Category by Indonesian MSMEs in 2022

Indonesian Food Was the Most Frequently Sold Category by Indonesian MSMEs in 2022

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Indonesian Food Was the Most Frequently Sold Category by Indonesian MSMEs in 2022

Indonesian Food Was the Most Frequently Sold Category by Indonesian MSMEs in 2022

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